Time Magazine recently published one of the best articles we have ever read on the current market state of Hip-Hop culture. With industry sales dramatically declining - 33% this year alone - wannabe hardcore suburban white’s (Hip-hop’s largest consumer base) seem to have finally had enough of the unnecessary cussing, scantily clad video broads and violent lifestyles portrayed by the artists. This declining interest in crack culture and wordplay about illicit revenue generation has positioned the big time record labels in quite the quagmire.

Now that lyrical content is once again becoming relevant, where are producers going to find talented emcees in a culture that has largely floundered? The underground. Will lyricism, metaphors, and tight production make a comeback? One only hopes so.

Read more here.