
With over 5,000 new blogs that are introduced each hour adding to the over 70 million existing blogs, information has never been more accessible. The problem with this abundance of blogs is not that the Internet will ever run out of space, but rather, the rampancy of poor quality content produced every second. With the exception of several A-listers, most blogs are filled with spelling and grammar errors, unchecked facts, watered-down content and regurgitated information. Very few blogs actually produce their own material or provide a solid stance on the topics they cover.
In a blog-eat-blog world, this lack of original, quality content and commentary creates a sense of virtual boredom. With so many niche-oriented publishers posting the same stories as their counterparts, the blogosphere pigeon-holes itself into a dark corner. It no longer fulfills its purpose of counteracting mainstream media; instead, blogs have become mainstream media themselves.
Take for example streetwear - particularly independent labels. Streetwear was once a unique and innovative niche-culture that fostered creativity and passion. It was not mainstream, nor did it attract a large-scale following. Thanks to blogs (streetwear’s number one marketing tool), independent labels have become one of the largest mainstream fashion cultures. With Hypebeast, Highsnobiety, Slamxhype and a slough of others all posting content on the same labels and products each day, once underground brands have lost much of their appeal due to mass adoption. Good if you want to capitalize on short-term trends; bad if you want to foster long-term and organic underground growth. In essence, many bloggers spend their time writing a daily dish of advertorials - for free. And their blogs, which are nothing more than product updates, have become as boring as the items they present.
On the flip-side, there are loads of blogs that are original, stimulating, and well written. Here are a few that you should add to your blogroll.
1. BLDGBLOG
Definitely one of the highest quality online publications available for those interested in architecture and urbanization. Written by Geoff Manaugh, BLDGBLOG is fresh and frequently updated. Strong images and well-written informative posts make it a destination to acquire information - not simply a scroll-through.
2. Murketing
Spearheaded by R. Walker, Murketing is an examination of consumable culture and brands. This is always an informative read and a much needed antidote to our culture, which is consumed by consuming.
3. Good
Good isn’t good it’s great! Featuring select stories from Good Magazine, this online component of the publication dishes up great stories and wonderfully creative viral videos.
The Brilliance is a taste-making site that features a wide variety of posts: anything from music to fashion to real estate. The site also contains high profile interviews with some of the underground’s leaders of niche culture.
5. Ben Barren
“After a decade of IBM thinkpads, I shifted to a Apple iMac G5 20″, Set up the airport express wireless network, plugged in the shuffle, and synched my 02 XDAII. RSS, Tagging and Podcasting. Just bringing web 2.0 to Australia.”
We have been following the 2.0 musings of Ben Barren for quite awhile. This guy is always up-to-date and provides lots of quality information on the ever-evolving business of the Internet.
6. Condo Hype
For those of you that live in Vancouver, you know how expensive it is to purchase a place. The city skyline is awash with cranes, and urban development is at an all-time high. Condo Hype provides a refreshing commentary by critically dissecting Vancouver condo marketing and advertising. This guy must be from the industry!
7. Cool Hunting
In the deep sea of blogs that update on interesting products and ideas, Cool Hunting stays a float. By intermixing the right amount of ultra-niche and mainstream content the site is a relevant and informative read.
8. Supertouch
Created by Jamie O’Shea, the former editor of Juxtapoz, Supertouch is one of the best updates on art culture out there.
9. BoingBoing
It’s pretty much one of the best aggregators of random news and interests from around the web. Its wide variety of content makes for an addictive must-see daily.
Related Post: What Does The Internet Look Like?
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Malcolm Gladwell, author of those books that all young professionals read, tends to get some interesting debates going on his blog:
http://gladwell.typepad.com/gladwellcom/