Comme des Garcons has been killing the pop-up shop scene since 2004 with their self-dubbed “guerilla stores”.

They’ve had shops in swanky locales like Barcelona, Singapore, Athens, Reykjavik and East Berlin, just to name a few. Each location stays open for one year only, and advertising is kept grassroots. Unless you come across a poster indicating the shops temporary whereabouts or hear about it from an informed friend, you’d never know it even existed.

This is clever marketing for two reasons: it preserves brand exclusivity and allows the company to reinvent its approach to interior aesthetics and product merchandising on a location-by-location basis.

The newest Comme des Garcons guerilla shop, located in Warsaw Poland, is set up inside a former fruit and vegetable store in a building from the Stalinist era. Its previous location was under a bridge in an abandoned passageway.

In addition to clever marketing efforts, the company’s unique approach to interior design is second to none. Let me tell you first hand, the location in Chelsea New York is like no other retail space I have ever seen. Equally impressive is the Warsaw location, with its pastel colors and off-kilter stacked shelving.