
“Shopdropping” as it’s known, is an ongoing project in which artist Ryan Watkins-Hughes replaces the packaging of canned goods with his own artwork, and then “shopdrops” the items back onto grocery store shelves.
According to Hughes, “The shopdropped works act as a series of art objects that people can purchase from the grocery store. Because the barcodes and price tags are left intact purchasing the cans before they are discovered and removed is possible”.
Comparable to the way graffiti and street art reclaim public space for artistic expression, “shopdropping” interrupts the otherwise monotonous activity of routine consumption by inserting items with unique eye-catching visual identities amidst repetitive package designs.
Rather than destroy property, this unique approach to culture jamming introduces kooky beauty into the nondescript world of commerce.

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A little Banksy?