Barack Obama’s high impact speeches are delivered with passion and enthusiasm. His disposition is pleasant, and his straightforward and delineated approach to debate is a refreshing alternative to the status-quo political banter of the Republicans. Obama is much more than a well-spoken Democrat running for the American Presidency, he is a brand that is capable of meaning different things to different people, not only in The United States, but also around the world. He has successfully positioned himself as a catalyst for “change”, and represents the promising future that Americans want to believe in.

His upbeat messages have been organically marketed through social media outlets like Twitter, Flickr, and YouTube, and his song produced by Will.I.Am and the accompanying ring-tones have been downloaded by millions. Barack Obama and his vision for America are extremely compelling.

Barack’s biggest competitive advantage, is the ability of his ideas to be remixed and reinvented in new and creative ways. For the first time in American politics, a campaign is truly “open source“.

I think this site articulates Brand Obama quite well.