Pam Anderson was initially discovered at a BC Lions football game. Dressed in a Labatt’s Beer t-shirt, she was randomly selected from the crowd and her image was projected on the stadium’s wide screen. Since then, she’s converted 90% of her body to plastic, sniffed loads of powder, dated rock stars, contracted hepatitis C and graced the cover of numerous magazines.

There’s no better way to advertise naturally flavored vodkas than to spice up the imagery with a little sex. Does the bottle not scream dick, and the cherries balls to you?

In 1968 Andy Warhol said, “In the future, everyone will be world-famous for 15 minutes.” And now, forty years later, it’s easier than ever. All you have to do is self-publish, stylize, overshare, respond, ally, diversify, create controversy and persist. Welcome to The Microfame Game.

Tadanori Yokoo is one of Japan’s most prolific and internationally recognized graphic designers. His psychedelic poster work is effing rad.

This week in Consumed, Rob Walker explores The Chumby.