Created by intermixing purple and yellow-leafed kodaimai rice with local green-leafed tsugaru-roaman variety, imaginative farmers in rural Japan grow mass scale rice paddy artworks in their fields.
According to Pink Tentacle, “In recent years, a growing number of local governments around Japan have started organizing rice paddy art projects as a way to attract tourists and educate people about rice farming.”
I’m surprised that a major Japanese brand has yet to integrate this unique practice into its marketing mix. I wonder how long it will be before we see a Toyota, Nissan, Nikon or Sony logo surface in a farmer’s field?
Although this year’s rice-growing season has only just begun, images of fresh rice paddy art have already begun to emerge. The photos after the jump are from the Yamagata prefecture town of Yonezawa.
Related Post: Rice Art of Inakadate Japan
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Nice! Although putting ads into fields seems like a good opportunity I would think that it would effect the aura of the art pieces in the field. People would look at the field and ask “Is this one an actual art piece or an ad?”