Lifecasting is a regularly updated broadcast of events in a person or brand’s life through digital media channels such as Twitter, Tumblr, Flickr, YouTube and blogs. By documenting and broadcasting personal experiences and daily routines, an ongoing and interactive dialogue is created with viewers that connect with the content being created. For brands, these enthusiasts [...]

Today was mad hectic at the agency. All three floors of the shop were buzzing with creative energy/activity. All day people came and went from the Radar space, and the hour hand on the clock swirled at a rapid rate.
Let’s travel back in time:
3:00 PM: I need a break. My eyes are burning from starring [...]

In Vancouver, fixie fanatics need look no further than Super Champion, the city’s only shop dedicated to repairing, building and selling single-speed brakeless bikes. According to the self-professed merchants of death, “The premise of Super Champion is to promote and support the cult following of the track bicycle. Whether a solider of the street, a [...]