I’m often amazed by the political incorrectness of advertisements from the past. Especially those that use category experts or celebrity endorsement to mislead and deceive consumers into misinformed, inappropriate and unhealthy product selections. For example, in the early ’90s, St. Ides Malt Liquor ran a campaign strategically targeted at low-income blacks that featured rappers 2Pac, [...]

“People who remember when tobacco advertising was a prominent part of the media landscape — and others who recall what they learned in Marketing 101 — probably recollect that actors like Barbara Stanwyck and athletes like Mickey Mantle routinely endorsed cigarettes.” Read When Doctors, and Even Santa, Endorsed Tobacco.
I’m digging the wheatpastes of Vancouver based [...]

Lifecasting is a regularly updated broadcast of events in a person or brand’s life through digital media channels such as Twitter, Tumblr, Flickr, YouTube and blogs. By documenting and broadcasting personal experiences and daily routines, an ongoing and interactive dialogue is created with viewers that connect with the content being created. For brands, these enthusiasts [...]