The Cal Streets website has one of the best collections of retro skateboarding advertisements going. Dig in deep and enjoy!
The Cal Streets website has one of the best collections of retro skateboarding advertisements going. Dig in deep and enjoy!
Recent years have seen street art and its central figures become as mainstream as all over print tee shirts and French electronica. Today, mega-corporations are increasingly incorporating wheatpastes into their marketing mix and doing their best to cash in off the art form’s caché. Two weeks ago, the mythological Banksy, with corporate funding from Eurostar, [...]
Earlier in the month, DKNY chained orange-painted bikes, branded with DKNY.com, to trees, fences, and bike racks all over Manhattan in order to promote their products and website during New York Fashion Week.
As stated on DKNY’s website, the campaign is all about encouraging the citizens of New York to explore the city on a bicycle [...]
The LA Times reports, “Prompted by a recent surge of prosperity in the Middle East, the giant American beverage companies have engaged in a fierce race to win the soft-drink allegiance of Arabs, especially youth. In the last few years, Coca-Cola Co. and PepsiCo Inc. have recorded more than 10% growth in their annual sales [...]
Earlier this month, Inhabitat reported on a unique form of street art known as “Reverse Graffiti”, where, rather than the artist painting or wheat-pasting their creations, “they seek out soot covered surfaces and inscribe them with images, tags, and even advertising slogans using scrub brushes, scrapers and pressure hoses”.
This unique approach has become so popular [...]
Here is a recent American Apparel/ID Magazine collaborative advertisement. It says, “American Apparel is under 10 years of age - so it makes sense such a young brand has found a way into the hearts and wardrobes of the world’s hippest kids.”
Is this a legit ad? Or is this commodifying black women to sell a [...]
The average North American is exposed to over 5,000 advertisements per day. From flashing Internet banner ads to subtle guerrilla product placements, corporations are always trying to capture our attention. The purpose of advertising is to create needs and wants that were previously not there, in hopes that we as the consumer will make a [...]
Good advertising for the most part should be funny. It’s a simple equation: funny advertisements catch attention and lead to increased brand awareness and sales. Gerry Graf and his team at TBWA New York have done an amazing job with their recent Skittle spots. Their unique and humorous approach makes me want to go [...]
To promote the up-and-coming Simpsons movie, a few lucky 7-Eleven convenience stores across North America have been converted into Kwik-E-Marts. Literally every detail has been thought of to bring the Kwik-E-Marts to life: Buzz Cola, Squishee machines and even Krusty-Os, among other things. This is one of the coolest and most clever marketing campaigns [...]