The company is Velib‘. Its simple, creative and expandable business model adds utility to any metropolitan area. Instead of taking a cab, bus or car, users of the service rent a bike from one of the multiple bike racks located throughout the city, then cycle to wherever they need to go. When the user is [...]

One of the simplest things a city dweller can do to benefit the environment is to ride a bike. If a city is designed well, boasts good public transportation and the resources required for living are easily accessible - a polluting car is completely unnecessary.
If you are looking to reduce your carbon footprint and gush [...]

The combined efforts of Bleed (graphic designers), Norway Says (furniture designers), Frost Produkt (product designers), and Shnel&Melnychuk (ad agency) have resulted in Alta bikes - a peddlers wet dream.
Drawing influence from the rising popularity of fixed-gear bikes in cities like New York and London, the Alta strips away all unnecessary features - in turn reducing [...]

A fixed-gear bike is any bike that has only one gear and no brakes or freewheel. In the absence of the freewheel mechanism, fixed-gear bikes are unable to coast. Quite simply, whatever direction the back wheel is turning, the pedals turn in the same direction. By the rider resisting the direction that the pedals are [...]