Here is a recent American Apparel/ID Magazine collaborative advertisement. It says, “American Apparel is under 10 years of age - so it makes sense such a young brand has found a way into the hearts and wardrobes of the world’s hippest kids.”
Is this a legit ad? Or is this commodifying black women to sell a [...]

Disregard the uninformed style advice of mainstream fashion publications - they are completely out of touch. Familiar brands, played out concepts and polished pictures and advertorials have all fallen by the wayside, as the Internet’s plethora of street style blogs are now the go-to for young and hip twenty somethings in search of fresh styles [...]

By now you should know that we only dig simple, well designed and classic looking footwear and that we’re not into the flash associated with most streetwear brands. I guess thats why we find the new collection from Clae enticing enough to go purchase a pair tomorrow.
Clae originally released its first collection of “athleisure” [...]

Sneaker and street-wear blogs are cool. That is, of course, until you realize it’s the same shit over and over. The brand new kicks look is played out; it’s the old look that’s cool now. The more beat your sneakers are the better - the worn look is chalk-full of character.
Speaking of character, check [...]

You can find some pretty damn cool people in New York. Take for instance Nelson Loskamp, a Soho-based artist and hairdresser. As part of his “Electric Chaircut” routine, he takes random folks from his audience, straps them to his chair, blindfolds them, and then uses clippers running through an amp with electric guitar effects to [...]

In response to the barrage of low quality, poorly designed and highly un-original sneaker collabos comes The Ten Sneaker Collaboration Commandments from Sneaker Freaker.
In the words of Gary Warnett, ” Collaborations. Everyone’s at it – stores, brands, websites, blogs, magazines, toy companies, musicians and pretty much anyone who wants to get involved. The more the [...]