The LA Times reports, “Prompted by a recent surge of prosperity in the Middle East, the giant American beverage companies have engaged in a fierce race to win the soft-drink allegiance of Arabs, especially youth. In the last few years, Coca-Cola Co. and PepsiCo Inc. have recorded more than 10% growth in their annual sales [...]

A fancy watch, luxury car, second home, designer clothes and corner office are no longer enough for today’s super rich. With advanced technology becoming cheaper to produce and distribute by the year, it’s more difficult than ever for the status-conscious consumer to stand out in a crowd. A niche market of super-luxury goods is emerging [...]

Torafu Architects‘ design for the Nike Air Force 1 shoe store in Harajuku, Tokyo, is stunning. The sneakers are displayed all facing the same direction in a double-glass showcase, creating a visual effect similar to a school of migratory fish swimming in an aquarium. The store’s second floor is available by reservation only for die-hard [...]

Here is a recent American Apparel/ID Magazine collaborative advertisement. It says, “American Apparel is under 10 years of age - so it makes sense such a young brand has found a way into the hearts and wardrobes of the world’s hippest kids.”
Is this a legit ad? Or is this commodifying black women to sell a [...]

The average North American is exposed to over 5,000 advertisements per day. From flashing Internet banner ads to subtle guerrilla product placements, corporations are always trying to capture our attention. The purpose of advertising is to create needs and wants that were previously not there, in hopes that we as the consumer will make a [...]

To promote the up-and-coming Simpsons movie, a few lucky 7-Eleven convenience stores across North America have been converted into Kwik-E-Marts. Literally every detail has been thought of to bring the Kwik-E-Marts to life: Buzz Cola, Squishee machines and even Krusty-Os, among other things. This is one of the coolest and most clever marketing campaigns [...]